Although attracting new customers is important to any business, retaining the customers you already have is even more integral to business stability and growth. Offering superlative customer service is a means of ensuring that your clientele remain loyal to you. Here are some tips to help make that happen.
Connect With Your Customers
Communication with your customers begins with a fervent smile and greeting as soon as they walk into your door for the first time. Even if your first contact is through a phone call, the warmth of a sincere smile somehow imbues the conversation. Make customers feel important by taking time with them and addressing them by name even if you and your employees are busy. Let your company be the one that always exceeds expectations, not only in products and services, but also in customer service. If necessary, show leniency in your business policies now and again for loyal customers.
Honesty strengthens relationships, while perceived dishonesty causes customers to take their business elsewhere. Never mislead customers. Always tell the truth when they ask questions about your products or services. Additionally, when you make mistakes or your goods are found to be faulty, don’t try to cover up, but rather apologize and attempt to rectify the error.
Invest in Your Employees
Your employees continually interact with customers face to face. They will offer better customer service if you treat them well and they have a pleasant working environment. Their job satisfaction and sense of well-being will positively impact the way that they deal with customers.
Encourage Customer Feedback
The only way to know for sure how well your customer service is being received is to ask those who are using it. You can do this face to face, by phone, and by written or computerized surveys. Listen to what your customers have to say, and take action to strengthen any weaknesses that they point out. Customer feedback allows you to anticipate their current and future needs.
For more advice on improving customer service, look to Goldendale Capital.